With an increasing use of the internet, mobile devices, and advanced technologies, the retail industry has gradually witnessed a rapid change in consumers’ buying behavior. There has also been a change in the way the global retailers carry out their businesses. In fact, there has been a significant growth in the online retail market across the world. Today, the retailers around the globe are busy transforming their associations with their potential customers. They are offering customers with an omni-channel shopping experience. As per the statistics, the global online retail sales have been estimated to reach around 8.8% of the total retail spending in 2018. Above all these, what is required is the right and independent testing vendor for a successful omni-channel retailing initiative.
Today, testing of omni-channels, mobile retail systems or applications has become an important concern. This provides a seamless, integrated and consistent customer experience. In fact, the testing environment of the present day must ensure a flawless end-user experience. There should be easy business process continuity all over the expanded network of mobile devices, business applications, media channels, development environment and smart devices. In order to meet the daily need and demand for the application agility, QA or quality assurance testing organizations require continuous testing and increased test automation. Employing an individual testing vendor is extremely important if you are looking forward to a good association with your customers.
IT is under a continuous pressure to deliver apps that are cheaper and faster. Now, it is the entire responsibility of the QA vendors to ensure that every app is tuned and delivered as per customer expectations.
What should a Retailer do?
As a retailer, you need an experienced testing partner who can provide a personalized and innovative shopping experience. The main focus is to provide high-quality services to all the potential customers. Finding out the right and independent testing vendor is essential if you want to improve the functionality and performance of your entire retail system. Look for the best vendor who has been functioning closely with prominent clients from the retail industry. Make sure, you note their success stories and their popularity in the market. Talk to different clients and learn about their work performances and then recruit their services.
Note down their flexibility and turnaround time, so that the work is carried out efficiently. It is always advisable to choose a vendor who can confirm the flexible testing hours. They should be flexible enough to work on your preferred time.
What should you know Before Choosing the Best Testing Vendor?
Choosing an ideal testing vendor is both complicated and simple. Before deciding on the right one, knowing the vendor reputation, testing strategy and the different market rates are very important. Following are a few questions you must ensure before choosing the best testing provider:
- Does the vendor have enough critical mass?
- How does the vendor protect your customer data, brand assets, and intellectual property?
- How deep is the vendor’s industry experience?
- Is the vendor, client or delivery driven?
- Are there any hidden clashes that can compromise testing integrity?